Go East is a Minnesota based design company with a fun, creative website. We ran it through our standard Website Review test. This is what the site looked like at the time of the test:

What Does This Website Do?

  1. Based on what I see, I believe that your website designs images/logos for companies and their products.
  2. It’s almost impossible to tell from the front page what Go East does. I think it’s some sort of design firm but it’s hard to tell.
  3. The website is designed to showcase the company’s products and services.  It also subtly advertises the company’s high-class clients like Land’s End and Scotch.
  4. It’s unclear from the name, “Go East”, but based on the first page I think you design logos.
  5. This is a website for a business that does design work.  Exactly what kind of design (print, web? – looks like probably all kinds of design) is not clear.
  6. It offers solutions for improving business marketing.
  7. It seems to be a website based on providing help to new business entrepreneurs, planning work and making campaigns.
  8. It took me some time to determine, but I believe that this company builds branded presentations for other companies.
  9. The Go East company seems to make packaging, brochures, manuals and other types of advertising. It looks like they work with the company who hires them to help promote their products or ideas better.
  10. The website provides information about Go East, a company that helps people and companies run their businesses.

For many of the reviewers, the website does not provide a clear idea as to what the company does.

Best Current Feature

  1. The display of their projects on the homepage and the unique style of presentation.
  2. I believe the best feature is the “Featured Product launch” because it shows your work. It shows some great work.
  3. It looks amazing. It’s very vivid and eye-catching, and the navigation is easy to find and follow.
  4. I really like the center tiles. They are interesting and different, but not gaudy or overly designed.
  5. I like the layout and the color; it’s sleek and easy to navigate.
  6. The interactive portfolio.  It makes more sense than the front page of the portfolio which is just a collection of images.
  7. Navigation panels are very smooth. It’s also minimalist and very well organized. The color palettes section amazed me.
  8. The best feature is that the website loads fast. The navigation is quick, and there were no glitches.
  9. I like the layout of the website and all of the little boxes they have. I like that you can view some of the products that Go East makes. I think they have everything laid out really well.
  10. The “Why Go East” section, because it is not apparent what the company actually does unless you read the information in that section.

This is the kind of feedback a design firm would want about their own website, which is their most important showcase. What would they like to see improved?

One Thing To Improve

  1. A slogan to the name of the company adds value.
  2. I believe that the website is fairly confusing. It took me quite some time to find out what it is you do.
  3. It could use a brief blurb describing the business on the front page. I’m sure that most people who go there aren’t just idle browsers – they go to that page because they’re looking for it – but it’s not a bad idea to have a clear mission statement right up top.
  4. I think there should be a short tag line, catch phrase, or motto prominently featured to help me better understand exactly what the company does. I had to infer it from the “Read Our News” section.
  5. Provide more information about what the company does and put it at the top center of page.
  6. Things are not as clear as they need to be. What link should I click on to find out what you do? Having a menu on the side and on the top of the page is confusing.
  7. I think it could be better described what Go East does. At first I only knew that it was about a bunch of business and could be a collaboration between them. I suppose that orange, black and white are the colors of the company, but a little more of silver could help.
  8. The one thing that would make this website better is a clear statement about what they do. It took me 5 clicks to find what they were selling.
  9. I think they should describe Go East’s company values and some history about the company.
  10. Really make it apparent what Go East does. If I hadn’t already had a personal interest (because of this survey) in finding out about the company and the website I never would have taken the time to search out the answer.

Clarifying what the company does is pretty much the only improvement the reviewers would like to see on this site. It’s one of the easiest fixes. They could add a mission statement to the main page, or a separate About Us page, and retest the site to see the results.