This week we’ve run the standard 3 question test on a website for a hair salon: Moxie Salon.com. It’s a straightforward review on a site with a clear purpose and a simple design. Here’s how the site looked at the time of the review:

What Does This Website Do?

  1. It’s for an award winning hair salon that also has an art gallery inside.
  2. It is for a hair salon.
  3. It is a hair salon which is created as an art gallery. It has both style and art.The interior of this hair salon is very exquisite.
  4. This website displays and explains the work and creation by hairstylist at Moxie hair salon art gallery.
  5. The website is promoting Moxie Hair Salon | Art Gallery, a salon/cosmetology school with two locations in St. Paul, MN and Minneapolis, MN.
  6. It’s the website for a hair salon and art gallery (although there doesn’t seem to be much detail about the art gallery).
  7. This web page is advertising the services of a hair salon.
  8. It is a website  for a hair salon.
  9. This is a website which promotes a hair salon that also has an art gallery. It also offers classes that teaches people how to cut hair.
  10. This website is about hairdressing salon situated at Minneapolis and Saint Paul.

Best Current Feature

  1. Service Menu. All the services offered at the salon are explained well.
  2. I really like the banner, or the first thing you see. Where it says “MoXie” and it has the pictures of the girls. It really pops out to me.
  3. The header graphic.
  4. The best feature is the break down of the services that the salon has to offer for potential clients to see.
  5. The amount of information on the salon, school, services and products used by the salon/school. It is easy to navigate, and has relevant subcategories under each link. I think it would give potential clients and students a sense of confidence when choosing this location.
  6. The training link gives accurate and precise details if someone is interested to join.
  7. I like the Moxie logo at the top. It stands out and it would make me remember the brand if I was looking for a hair salon.
  8. My favorite feature on the page was the gallery with all of the pictures of the salon’s work. I thought the hairstyles were really creative, and I liked that it’s called a hair salon and art studio.
  9. The header has a modern feel, but frankly, it isn’t very strong, but that’s the best part of the website. The content is good, it’s informative.
  10. The gallery is the best part, it allows people to see what creations are possible.

Two main things are sticking out for the reviewers: the header logo, which conveys and represents their style, and the fact that all their services are listed. For a hair salon site this is basically what you need to accomplish.

Where can we see improvements?

One Thing To Improve

  1. I think that the picture on the right corner, inside the salon, is pretty unattractive. I don’t think the inside of the salon is unattractive or anything, but the picture doesn’t really fit and it gives the rest of the website a cheapish look. Maybe a picture of the coolest hair dye/hair cut you have done would look cooler and give it a more hip vibe.
  2. The images and links at the left hand side have all different looks. I would place all those at the footer, use the full width to place three pictures in one row and text under the images.
  3. The webpage could be better if it contained a video of the features of the hair salon/art gallery.
  4. I would suggest using professional photographs of the salon thus matching the professional service/product photographs used (i.e. Paul Mitchell).
  5. Double check spelling errors – under the “employment” link the subcategory “benefit” is spelled incorrectly, and using the same font throughout the web page, creating simplistic consistency.
  6. The webpage does not specify if it serves the fair sex only or if it is open to the male gender as well. Though the pictures on the home page show only female models, it would be better if the company could make it clear if it serves male clients or not.
  7. Some of the design doesn’t work very well on a small laptop screen. The header takes up half the page and I have to scroll to get to any of the content.
  8. The rates for the services provided were written really tiny. It was hard to read, maybe if there was a way to enlarge that text, it would help.
  9. The header is much too big, it should not be as tall. The problem with the large header is it stretches down the screen, wasting space and forcing people to scroll when they shouldn’t. Just by changing that the site would be better.
  10. Update the information more frequently. The promotions that are listed had already expired.

Upgrading the images of the salon would be a good move towards consistency, as the images within the header are clearly professional.

These are all very small things but put together can make a website seem thrown together. Touching up the spelling errors, the picture quality, and the font differences could really streamline their site. Then retesting with 3rd Party Feedback to see how much of an improvement they made.