The website of Dr. Frances M Jones promotes her Houston, TX dental practice, and provides many details about the level of her expertise. We ran the site through our initial feedback test to see how well the site connects to with first-time visitors. This is how the site looked at the time of the test:

What Does This Website Do?

1. The website is providing information about Dr. Jones and advertising her practice. The site provides information about the services provided as well as the days and hours the dentist is available.
2. This website is about General & Cosmetic Dentistry, Get all the information to book appointment or to clear any query from the data given at the end. Dr. Frances M. Jones, DDS, MAGD is in General & Cosmetic Dentistry Downtown for over 18 years, this website is by her for people who want to get treatment in the given area.
3. This website gives very specific information for cosmetic and general dentistry procedures at the office of Dr. Frances M. Jones, in Houston TX.
4. It is a web site for general dentistry and cosmetic dentistry performed by Dr. Frances Jones.
5. It is the site of a dentist who gives basic details of dentistry and also ways she can be contacted. It promotes her professional service.
6. It promotes the dental services of Dr. Frances Jones.
7. The website promotes the services of Dr. Frances M. Jones, a dentist who practices general and cosmetic dentistry.
8. This website explains what Dr. Frances M. Jones offers at her practice.
9. It tells all the services that this particular dentist offers. The website also offers contact information and office hours.
10. Gives the viewer information about a professional and skilled dentist and how to become a dentist.

 

Best Current Feature

1. I would consider the best feature the list of services that are provided and the way they are displayed. Having a heading and then some bullets under the heading provides the reader with additional information.
2. I like the fact sheet, I thoroughly enjoyed reading it.
3. I think that the best feature is that the types of pain prevention are listed. It is also extremely helpful to have the office hours available on the front page.
4. It has a lot of examples of the types of dentistry and related work she performs.
5. The fact sheet was actually quite interesting. I haven’t seen much of stuff like that on other sites. Nice piece of information!
6. The tab labeled “super dentists” is a great feature because it introduces possible clients to the dentists and their accomplishments.
7. I like the fact that the home page provides all the information that new patients will want to know about Dr. Jones: what sorts of procedures she can perform, what methods she uses, where she’s located, special “perks” that her office can provide (e.g. headphones, laughing gas, Invisaline, etc.), and her office hours. It’s very useful and spares visitors the bother of hunting for information.
8. The presentation explaining various facts, like the clear way to straighten your teeth, etc., are fabulous.
9. The best feature is that the list of services appear to “higher end” dentistry. The Meeting Your Needs section would make me call this dentist.
10. The fact sheet is displayed very nicely and is extremely informative. 

1-Thing to Improve

1. I would either remove the picture or make it smaller. I am not sure if it is a picture of the dentist or a happy client. Either way the page would appear more professional if the picture was removed.
2. Add in a little bit graphics and some work samples will make this website more attractive and catch more visitors.
3. Change the background of the main page; it is a bit sterile (boring).
4. The one thing that would be important for me to know that I could not find, is the type of dental insurance coverage that the practice accepts.
5. If you minimize the picture somewhat and then add some before and after pictures of cosmetic dentistry outcomes she had I think it would have more impact.
6. The site needs a better look. It is not bad even now. But choosing a better background, font and color will definitely help improve.
7. Make the photograph of the doctor less prominent. It seems to be promoting her head shot instead of the actual services provided.
8. Maybe offer some price lists. A lot of people don’t have insurance and need to save up to go.
9. The one thing would be to put a smaller picture of the dentist on the site. It is all I see at first glance. Maybe a picture of a clean, friendly looking interior office would be better. After all, I am worried about pain & the cost more than what the dentist looks like.
10. The template and web design is a bit dull and done unprofessionally. A new, smoother template would make the web page much more valuable.

I had a pretty good idea that people would suggest a smoother, more professional design, one with less focus on the large photo of Dr. Jones. Your website’s first impression can be everything to a visitor; an outdated design can give the impression that the information provided may also be out of date, so it’s important to maintain an updated design.

Dr. Jones’ experience and focus on cosmetic dentistry should be paired with a website that’s as professional and as polished as her offline services.

Other valuable suggestions include adding pricing and insurance information.

Making a few upgrades to this website and then re-testing with 3rd Party Feedback could confirm the value of those changes.